FITRADIO

01 / The challenge

What needed to change.

Keep FITRADIO present in the lives of the people who train, coach, and compete. The partnership calls for more than one campaign: a consistent point of view across content, paid media, athletes, and creators.

02 / What we built

Make it useful. Make it work.

A five-year partnership spanning content, paid campaigns, ambassador and creator programs, social media, on-camera content, consulting, and strategy. Athlete work includes HYROX athletes and partnerships like Cole Learn.

03 / The process

One clear step at a time.

1. 01

   Set the direction

   Connect the brand's point of view to the fitness communities it wants to reach.

2. 02

   Build the content

   Develop social and on-camera content that fits the brand and its audience.

3. 03

   Activate the partnerships

   Bring athlete, ambassador, and creator programs into the wider campaign plan, including HYROX athletes.

4. 04

   Stay involved

   Continue consulting and refining strategy across a five-year partnership.