Campaigns & Content
in progressJerties
Building the story and launch direction for a collegiate licensed apparel brand for southern men.
01 / The challenge
What needed to change.
Make the brand feel like the guy it is built for. Jerties needs a founder story, a clear creative direction, and a coordinated launch across social, the website, and its licensing ambitions.
02 / What we built
Make it useful. Make it work.
Brand and founder story, social media management, Instagram strategy, creative direction of the brand kit, website and Atlanta lifestyle shoot, and launch preparation for Shopify and a national licensing trade show. The engagement is in progress.
03 / The process
One clear step at a time.
- 01
Get the guy
Shape the brand and founder story around southern men and collegiate culture.
- 02
Set the visual direction
Guide the brand kit, website, and Atlanta lifestyle shoot.
- 03
Build the social presence
Connect social media management and Instagram strategy to the brand story.
- 04
Prepare the launch
Coordinate preparation for Shopify and a national licensing trade show.
Still building.
This project is in progress. Launch details and results will be added when the work is ready to share.
Tribble gets the brand because he gets the guy we're building it for. He's been part strategist, part creative director, and all in from day one.
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